Ellen Feiss
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After years of saying the Mac was "different," Apple finally got around to saying it was better. A series of ads, which played in heavy rotation during prime time, presented "real people" testifying to their love for the Mac. The spots made a minor celebrity of 15-year-old Ellen Feiss. Her tale of losing part of a school paper to a crashing Windows PC was universally understood. Who hasn't lost a document at least once? Feiss' face started popping up on T-shirts, coffee mugs and fan Web sites, and she was asked--and declined --to appear on Letterman and Leno.